Coaching and Feedback
This is the gateway skill into Team Leadership, specifically its Coaching & Performance behavior, and the one most people are quietly terrible at in both directions. We are bad at giving feedback because it is uncomfortable, and bad at receiving it because it stings. Getting good at both is, in my experience, the single highest-leverage thing you can do for the people around you, whether or not you ever manage anyone.
#My point of view: feedback is a gift you owe people
The kindest thing you can do for a colleague is tell them the truth about their work, clearly and early. Withholding feedback to spare someone's feelings is not kindness. It is a quiet betrayal that lets them keep failing in ways they cannot see. Niceness that costs someone their growth is not nice.
This is also why coaching is the heart of leadership, not a side duty. Cagan calls it a manager's #1 responsibility, worth roughly half the job. The shift from "I do the work" to "I make the people who do the work better" is the transition into management (The Manager as Coach).
#Giving feedback well
A few rules I hold to, several of them straight from the appraisal do's and don'ts in my leveling system:
- First-hand and specific. On things you observed, anchored to examples, never rumor or "people are saying." Vague ("be more strategic") is useless. Specific ("in that review you led with the solution before the problem") is actionable.
- Job-related, never personal. Critique the work, not the personality. "This doc buried the recommendation" is fair. "You're disorganized" is an attack.
- Both kinds, regularly, through regular touchpoints, not saved for the annual review. Feedback six months late is an ambush, not coaching.
- Do not sugarcoat, and do not only criticize. Both are failure modes in my model. Softening the message until it disappears is as bad as a barrage of only-negatives.
The Coaching & Performance behavior is explicit that feedback is tailored to each person's strengths and goals. A confident senior PM needs bluntness. A shaky APM needs scaffolding. Same content, different delivery. Coaching is not one-size-fits-all, and the manager who delivers identical feedback to everyone is really just talking to themselves.
#Receiving feedback well
The half people skip, and the one that gates your own growth. If you get defensive, people stop telling you the truth, and you go blind.
- Assume good intent and just listen. Your first job is to understand it, not rebut it. Argue in the moment and you have taught them not to bother next time.
- Separate the signal from the delivery. Even clumsily-delivered feedback usually contains a real signal. Do not discard the message because you did not like the wrapping.
- Close the loop. Thank them, and actually act on it visibly. Nothing makes people invest in your growth like seeing their input change your behavior.
Feedback flows in every direction: to peers, to your own manager, up the chain. Some of the most valuable I have given and gotten was lateral. And you do not need a title to coach. A Later PM mentoring an APM is doing exactly this work, which is why the skill matters long before Team Leadership formally "applies" to you.
#How AI is changing it
AI can scaffold the mechanics: draft a review from your notes, summarize a quarter of 1:1s, suggest framing for a tough message (Competencies AI Commoditizes vs Elevates). It is genuinely useful for getting past the blank page on an uncomfortable write-up. The substance, though, is irreducibly human: knowing what a person needs to hear, reading whether they are ready to hear it, and having the relationship that makes hard feedback land as care rather than attack. A model can wordsmith the message. It cannot do the caring, the noticing, or the trust. Coaching is the part of the job AI touches least.
#Continue Reading
- The Manager as Coach for how this skill becomes the core of the management track.
- Giving and Receiving Feedback for the assessment-domain deep dive on feedback mechanics.
- Team Leadership for the competency this skill is the gateway into.
- Hiring and Building a Product Team for why coaching starts before day one, in how you hire.
- Building a Growth Plan for turning feedback into a concrete development plan.